The testimonial on your site might be a problem

When's the last time you looked at the testimonials on your website, sales page, or social media? If you're not sure, this one's for you. Testimonials are one of the best trust-builders in your marketing. They're also one of the FTC's favorite things to scrutinize. A few common mistakes can turn your best social proof into your biggest liability. Here's what to watch for: The big no's: Featuring only your superstar results without a disclaimer that outcomes vary Using testimonials that are...