When's the last time you looked at the testimonials on your website, sales page, or social media?

If you're not sure, this one's for you.

Testimonials are one of the best trust-builders in your marketing. They're also one of the FTC's favorite things to scrutinize. A few common mistakes can turn your best social proof into your biggest liability.

Here's what to watch for:

The big no's:

• Featuring only your superstar results without a disclaimer that outcomes vary
• Using testimonials that are years old and no longer reflect your current offer
• Applying one client's niche results to your business as a whole

The must-do's:

• Get written consent before using any testimonial, even public reviews
• Keep the client's words accurate. No editing for effect
• Disclose it if you gave a discount or freebie in exchange for feedback
• Flag any real effort required to get those results (nothing should sound effortless)

The same rules apply if those testimonials show up on social media. If you gave a client any kind of incentive, a discount, free product, or anything else, in exchange for their testimonial, that needs to be disclosed there too. Often that means tagging the post #ad or #sponsored.

None of this means you should stop using testimonials. It means using them the right way, so they build trust instead of risk.

If you're not sure your current testimonials could get you into trouble, that's worth fixing before the FTC finds it first.

That's exactly what we cover inside Fine Print Academy. We share the templates, trainings, and legal guardrails to keep your marketing compliant, without hiring a lawyer or google search for hours to find the answer to every question.

If you haven’t already joined us in the Academy, keep an eye on your inbox. We’re running a special offer on both monthly and annual memberships starting October 8th, and you'll want to be ready!